Sunday, August 19, 2007

Old World Printing

Since I started Cardvio I have had to learn a lot about printing, the terminology and different types of machinery. I watched this video on youtube about a guy in Somerville, MA who runs and old school printing press where they actually set each letter and then tediously print out each page like it's a work of art. I was amazed at the patience and the level of detail that goes into each print. It's this type of care and attention I hope to put into Cardvio. While the message is important, it's also the look and the feel of piece of mail as it arrives and the texture of the paper and the depth of the colors that truly makes a great card. I could only wish to be as passionate as this guy is about printing.