While this is rather off topic from Greeting Cards, I came across this article on my Google Reader and couldn't help to post a link to it. The article is a review of Joost, the new TV platform that is coming out and I think it makes a couple great points. First there is a reference by Mark Goldberg to The Iridium Syndrome' - an engineering-led solution solving a non-existent problem resulting in massive flushing of cash?". Which I think is a good way of describing a lot of web products we see today in the marketplace. There are a lot of neat ideas, but what problem are they really solving.
Secondly, talking about disruptive technologies in that the " ...most successful market disruptors start with inferior goods or services that are aimed at marginal markets." The article gives the blackberry as an example.
Now in my mind this is kind of a brain twister. The logic being that most really good products like the blackberry started off as a really bad product aimed at really marginal market. I think the only concern from this viewpoint is that this involves some serious risk because for every one disruptive product there are thousands that just don't make it (i.e. the apple newton).
-Carm
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